About the Client
Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia.
Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.
About the campaign
Though Lavazza was already recognised on an international level, they still came to us to improve their online presence and improve their organic results. The main goals were:
- Increase the number of websites visitors
- Grow the number of page #1 ranking of office coffee-related keywords
- Increase the number of backlinks
- Shift the focus to Office coffee machines only
- Increase Office coffee machine inquiries